Now the No. 1 Asian grocery app in the U.S., Weee! was founded over a decade ago by Larry and his friends, inspired by group buying on WeChat. It all began with a massive event where thousands rushed to purchase Pacific cod, setting Weee! on a path of innovation in social e-commerce. Since its official launch in the San Francisco Bay Area in 2015, Weee! has rapidly attracted a large user base, expanding from the Bay Area to major cities across the United States. Today, it boasts over 1.5 million customer reviews, more than 100,000 products, 5 million daily page views, and a fleet of over 250 delivery vehicles, becoming a bridge reconnecting people with the familiar flavors of home.

In recent years, Weee! has actively expanded into diverse markets. In 2025, it launched the Global Marketplace and the Latin American food brand MásGusto, officially embarking on a new chapter of globalization and multicultural integration — making it possible for every meal to cross cultures and share the taste of home.